Who is Coach JVince

My full name is Justin Vince, I am a Strength and Conditioning Coach, entrepreneur and athlete advocate, who firmly believes in an athlete centered view of long term athlete development. I am the founder of Prototype Sports Performance in Mississauga, ON.; and throughout my career as a Strength and Conditioning coach, I have had the privilege of working with a wide range of athletes including players from the NHL, AHL, CFL, CIS and NCAA. I began Prototype Sports Performance with a vision to provide local athletes with a better, more efficient and holistic way to achieve peak performance and through coachjvince.com, I now seeking to advocate for athletes everywhere!

I am Certified Strength and Conditioning Specialist, as recognized by the National Strength and Conditioning Association. I am also a former CIS athlete and a member of the Ontario College of Teachers. This combination of technical knowledge, experience and an understanding of learning pedagogy has shaped my approach to strength and conditioning coaching. It is my belief that the creation of a positive and collaborative environment for athletes, is the key to maximizing their performance gains. Through a desire to understand each athlete’s needs, learning style and opportunities, I attempt to build a truly individualize the training approach and environment.Justin McMaster Football

Prior to attending teachers college, I was privileged to be a member of the varsity football team at McMaster University. As a SAM Linebacker I was a part of some of the most formidable defences in the league and was honored by my teammates and coaches, twice named captain. However, possibly the biggest influence on me during my time at McMaster was the exposure to what was, in my opinion, the best strength and conditioning program in the CIS. I had the privilege to be coached by, and learn from some of the most progressive and knowledgeable coaches in the country. The year following graduation I was able to assist the strength and conditioning coach with the Marauder football team off season training. This was the launching point for seeing that my passion could be funneled into a career.

It’s amazing to think I have been strength training for over half of my time on this earth and have now been active as a strength and conditioning coach for over a decade. During this time I have gone through a few iterations, on my way to developing my current training philosophy. Early on while competing in the sport of powerlifting as a teenager, my emphasis was on being strong and picking heavy things up. When I got to Mac and tested through the roof, but had trouble breaking into even a special teams role, I learned that just being strong wasn’t going to cut it. I had to adapt the body for more specific athletic functions through a more structurally sound, movement competency based training approach. This experience taught me that the efficiency of movement and power production is critical to performance and overall health of the athlete. Because of this my training style focuses on the quality of movement. Whether it be squatting, performing Olympic style lifts or sprinting, pay attention to the fine details and stress a mindfulness on these qualities with athletes. I have observed that the body will always revert back to where it has gone most frequently and because of this we must groove the proper movement patterns in training, in order to best serve the athlete in competition.

Oh, but also, don’t forget to get strong

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